Stefanie Sword-Williams @stefaniesw
Geofencing has long been an effective method for brands to connect with their audience. However, the emotional connection we have with our handsets is now so natural, it’s fast becoming the most powerful tool for brands to directly target individuals.
As we see this methodology more and more, we need to tackle the important questions of how ethically correct is this practice and could we potentially take harnessing our customers emotions too far?
About Stef: Brand and Marketing Executive at Liquid Agency.